Extraitastyle VIRTUAL TOUR
Art Direction
3D & Animation
3D & Animation
Extraitastyle is a digital platform sponsored by the Italian Trade Commission, whose goal is to promote and bring Italian fashion brands to the United States. The project involved creating a CGI film and a series of images to promote the platform on all its channels.
This video aims to present the platform as an innovative, sophisticated and attractive way to introduce different fashion brands in the United States. To do so, I created a surreal and dreamlike universe in which the viewer is taken and guided through various scenarios, encountering iconic elements of both cultures along with some fashion items.
